The rise of ready meals and how convenience food changed our lives

The rise of ready meals and how convenience food changed our lives

The rise of ready meals and how convenience food changed our lives

Added 2260 days ago. 10 May 2018

It’s easy to think of convenience food as a modern-day invention.

But ready meals have a long history – in fact the first TV dinner launched in the 1950s!

Military beginnings

The first commonly available convenience foods were canned goods, which were developed in the 19th century for military purposes. The little tins made it easy to store, transport and prepare food on the battlefield.

The use of canned food escalated during second world war, when soldiers’ rations contained tins of meat and stew to keep them going.

1950s: TV dinners

The first home ready meals were actually created to use up surplus meat. US food company Swanson had a disappointing Thanksgiving period in 1953 and found themselves with huge stocks of leftover turkey.

Bosses challenged their staff to find a creative solution, and salesman Gerald Thomas had a brainwave. He had seen the aluminium trays used to store and cook food on Pan Am airlines, and he designed his own version as a ready meal tray. It had three compartments to hold meat, potatoes and vegetables.

Swanson named their new idea a TV dinner, marketing it as a convenience food you could eat while watching television. The first ever ready meal was turkey with cornbread stuffing, buttered peas and sweet potatoes. And their popularity was staggering: Americans bought 10 million TV dinners in the first year alone!

1970s: Microwave meals

Ready meals didn’t take off in Britain until the 1970s, when more homes had domestic freezers. Brands launched products specifically for these new kitchen gadgets, creating many of the food trends that still remind us of the 1970s.

Birdseye Fish Fingers and Findus Crispy Pancakes became mealtime staples, finished off with frozen desserts like Viennetta, Arctic Roll and Black Forest Gateau.

1990s: New flavours

By the 1990s, diets were getting more adventurous and ready meals makers strived to match this. Cuisines like Thai and Mexican were introduced and producers often recreated food that diners enjoyed in restaurants, but didn’t know how to prepare at home.

Modern ready meals

Additional sources

Read more:

Request a free brochure

Order a FREE copy of our latest brochure

Brochure

Shop by brochure code

We've put together a tempting collection of our best selling ready meals. Browse our most popular dishes with free delivery from our friendly local drivers.